PSK Jewelry is a Chilean store with a mission to provide high-quality, useable and affordable jewelry to women in Chile and around the world. Their jewelry was designed by their founder, Patricia Skvirsky, with both a showroom and a retail store in Santiago.
We’ve seen many direct to consumer boutique jewelry stores on Shopify, but we love PSK because of some simple, yet effective things.
Gift Ideas
I love that PSK has a tab on their website. I’m sure many times people buy jewelry as a gift for birthdays, anniversaries, Christmas, or Mother’s Day. Whereas a women might know what she wants if she’s buying for herself or for a close friend, a husband, fiancé, or brother may not. So by curating gift ideas, categorized by budget, this can make selection much easier.
Seeing as online shopping isn’t as idea as in-store, certain times, providing these options to reduce buying friction is great. Just like you can ask the lady behind the showcase what is a good gift, you can now do that online.
Their About Page
It’s been studied that the About Us page is the 2nd most visited page on average for ecommerce stores. And this makes sense, because for small businesses, and for customers who may not know who you are, they need to know you better before they trust you with their hard earned money.
Below is PSK’s About Page. Keep in mind the image below is a translated version from Spanish, since PSK is a Chilean store. What we love about this is it clearly outlines their background story, when and why they started. It outlines their design philosophy, and includes a link out to another page titled “10 reasons to choose PSK”. I like this because it’s a simple and effective way to communicate your business’s advantages and traits that make the business unique.
Finally, below this there is a feature about the founder and CEO of PSK, Patricia Skvirsky. The lead designer and business mind behind the organization. It doesn’t always make sense to do this, but in this case where the founder is accomplished, well-known, and already a leader in her industry, it’s important to feature this.
The Photos
Jewelry is a naturally attractive thing. That’s why people buy it. They buy it for its beauty. So when you can’t touch and see the products up-close when buying online, you need to see high quality photos at the very least. Just look at these examples from PSK.
This is the Dawn Ring, which you can see more details about here. It’s great because you can see the details in the curves, the light reflection, the design, the thickness, etc.
I also like this series of pictures of their Jaipur Garnet Ring which shows the dimensions so customers know the size of their pieces. Perhaps another great idea would be to show these pieces on models, rings on hands/fingers, and necklaces on necks, etc.
If you want to see more examples of great product photography check out their website. So if you sell products that are naturally beautiful or intricate and delicate, you need to invest in higher quality images.
You can visit the PSK Jewels website here: www.pskjoyas.com
PSK Jewels uses our Shop Phone app for Shopify to help them recover abandoned checkouts, and welcome new and VIP customers: Shop Phone Shopify App