Why we Love Dando La Hora
They give more life to classic watches, list photo reviews, and personal thank every customer.
Dando La Hora means “Giving the Time” in Spanish. Their mission is to get us back to wearing wrist-watches and giving those watches a new life. It’s run by an eccentric web designer and Shopify partner, Alfredo Garcia, in Santiago, Chile. There is much to love about the shop, but I’ll quickly discuss my top three points.
Photo Reviews
Dando La Hora features real customer photo reviews on their product pages. I love this because it keeps their customers engaged and it shows prospective customers the type of community this brand has fostered. Plus, they look great, and way more fun and engaging to go through than the traditional written review.
I doubt customers are spending much time going through all the written reviews (and I doubt customer enjoy the process of having to leave a review). But photo reviews are just so much more engaging for both the customer and the prospective customer.
Recycled Watches
I love that Dando La Hora are recycling old watches. Recycling is one of the important activities for our generation so we love that they have created a business around this.
Usually you hear that commerce and economics relies too much on this produce, produce, produce and consume, consume, consume culture. So, again, it’s great to be reminded that great brands can be created that can unravel this knot and go back to a re-use culture.
Eccentric Brand
The founder of this brand claims to have been abducted by aliens, and instructed to look at his wrist for the time rather than looking at this phone. Whether that actually happened or not we can’t know, but I love that we can imagine a reality where it’s true.
Alfredo also reaches out to all new customers who buy his watches to thank them and welcome them to this community of vintage watch lovers. He uses the Shop Phone “new customer” alert to have these short one on one conversations. We love that he does this because it helps him grow his community personally, and express why he does what he does to his beloved customers.
You can visit the Dando La Hora website here: www.dandolahora.cl
Dando La Hora uses the Shop Phone app for Shopify to help them recover abandoned checkouts, and welcome new and VIP customers: Shop Phone Shopify App