Bark and Mill is a hand-made leather goods shop based out of South Africa. It’s run by a couple friends, Iain and Adam who are driven by the idea of creating a product that can last for generations. We love that
The Photos
Their photos are just so gorgeous. The Bark and Mill website is a case study for the impact of beautiful photos. The photos successfully show the level of quality and craftsmanship. Online shopping can be tricky if product photos aren’t up to a high standard. Customers can’t touch, feel or smell your products when they’re browsing online, but if photos are high quality enough, they can tell that story.
Look at this backpack, The Rolltop. The product page has lots more pictures, close-ups that effectively informs the viewer of the high quality, and reinforces the brand identity.
Their photos are consistent too. They sell wallets, sunglasses cases, adapters and cord bags, tote bags, and much more, and their photos continue to show the quality of all their products. The reason this is important is because with enough high quality photos, that your customer is browsing through (we love looking at high quality content, probably why Instagram is so popular) the more they understand how important quality is.
The Location
We don’t have that many merchants in South Africa using our apps (yet) and I don’t know much about that country so I Google Mapped it. It’s located literally on the exact southern tip of the massive African continent.
The city they’re in just looks like a gorgeous spot. The majestic Outeniqua Mountains north of the city, and the point where the South Atlantic Ocean meets the Indian Ocean to its south. Check out the 3D view below.
Where else in the world can you see such a place. Behind the city, in front of the city, to its west there is the Knysna River meeting the Indian Ocean.
Quality Approach
One a recent phone call with them they told me their motivation for creating their products is ultimately about nature. Seeing far too many products which frequently need replacing, this inspired the friends to create products that will never need to be replaced.
You can visit the Bark and Mill website here: www.barkandmill.com | And you can use the discount code “ShopPhone” for 10% off.
Bark and Mill uses our Shop Phone app for Shopify to help them recover abandoned checkouts, and welcome new and VIP customers: Shop Phone Shopify App